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Asterra
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Expertise & Value Add

Strategic Growth

From experience with over 20 high growth companies - as board director, executive and advisor - Jennifer has guided and strengthened growth strategies

  • future focused 
  • financial discipline
  • shareholder value creation

Innovation

Perspectives drawn from experience in 15 new product introductions & participation on Board taskforces on innovation and AI

  • Product launches and rollout
  • Operational scaling
  • AI engagement and oversight

Capital allocation, M&A & financing

Insights from 20+ years as a CFO at public and private companies; experience in 30 capital raises, 15 M&A & 6 Partnership transactions

  • Capital optimization including capital light business models
  • Breadth of capital enables finding optimal structures to meet needs of cost, control, size, flexibility and risk
  • M&A insights into strategic fit, valuation, integration and risk management
  • Guided pivots and turnarounds

Board Governance

 Strong focus on continuous board governance improvement; NACD 2025 Directorship 100 award; 2026 Director to Watch, Private Company Director

  • Future proofing and visioning
  • Decision useful dashboards
  • Chaired 7 Committees: audit, compensation, finance 

Operations, Digital Transformation

From experience with over 20 high growth companies

  • Scaling organizationally, structurally and operationally
  • Accountability and alignment
  • Digital transformation and operational improvement

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