Asterra


Asterra

Asterra Advising high growth companies scaling to $500M+ revenues

Asterra Advising high growth companies scaling to $500M+ revenuesAsterra Advising high growth companies scaling to $500M+ revenuesAsterra Advising high growth companies scaling to $500M+ revenues


  • Renewable energy
  • Energy efficiency
  • Circular economy
  • Carbon recycling
  • Water

Asterra Advising high growth companies scaling to $500M+ revenues

Asterra Advising high growth companies scaling to $500M+ revenuesAsterra Advising high growth companies scaling to $500M+ revenuesAsterra Advising high growth companies scaling to $500M+ revenues


  • Renewable energy
  • Energy efficiency
  • Circular economy
  • Carbon recycling
  • Water

Advisory Services

We work alongside you to enhance your success

Rapid Scaling and Implementation 

  • Evaluate growth strategies and business models
  • Review implementation plans: people, structure, processes and systems 
  • Guide strategies for new products and new markets
  • Advise on M&A and Partnerships / JVs

Find out more

Financing Strategies and Performance

  • Develop capital raising strategies 
  • Review investment and ROI analysis
  • Identify opportunities to strengthen P&Ls


Find out more

Our clients' businesses include

  • Energy efficiency, both SaaS and consulting
  • Solar energy products and projects
  • Water efficiency SaaS
  • Industrial wastewater treatment
  • Waste to value and carbon process technologies and projects
  • Carbon credit projects

About Us

Jennifer McFarlane

 Jennifer McFarlane is a 7x Board Director of small high-growth public,  private and venture backed companies, a seasoned Chief Financial Officer of public and private companies and global investment banker.  In her role as Partner at Asterra, she brings a wealth of strategic insights and exceptional financial and capital raising acumen.  She has advised clients across sectors such clean energy, energy efficiency, water, waste to value, and circular economy. 


Throughout her career, Jennifer has been engaged in the launch of over 15 new products/services in the US and abroad, including at NEXTracker (NASDAQ: NXT), the largest global solar tracking company and at LanzaTech (NASDAQ: LNZA) a global leader in carbon recycling. 


Her transactional expertise spans over 20 capital raisings, 15 M&A transactions and multiple strategic partnerships with Fortune 500 Companies. H

Strategic Growth and Scaling Expertise

Jennifer's specialty is working with companies that launch and grow ‘category pioneering’ products and services to over $500M revenues globally. 


She assists companies in identifying strategies that manage both total investment and risk through different business models, product strategies and partnerships.


She also guides companies in developing multi-year growth execution plans that include building out leadership capabilities, evolving corporate structure and culture, enhancing financial and operational systems and digitization.

 

Financial Expertise

  Capital Raising

Jennifer has unparalleled financing experience across almost every type of capital which enables her to develop strategies to meet any need.  She optimizes around core considerations of cost, control, size, flexibility, restrictions, and risk. 


  • Equity: public, private, venture, tax· 
  • Debt: public, private, project, bank, ventures, public finance
  • Other: securitized asset financing, grants, carbon credits  


Identify Opportunities to Strengthen P&Ls

Jennifer works with clients to expand data collection and analysis that improves decision making and achieves operational and financial improvements 

Contact Us

Contact Us

Jennifer McFarlane, Partner

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